July 05, 2013

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Q: When is a trem NOT a trem...

 A: On MOST Stratocaster models sold under £200

Here is an example of a Cort G200 PRE set up.  The G200 is a phenominal stratocaster guitar for £149 but of course like all production guitars at this price, limits have to be placed on the time spent setting the guitar up in the factory.  

Balancing/floating the trem system is the last thing any brand name wants to spend time and money on when the retail value of the guitar is £149.  It just cannot be done economically.

You will see from the photo that the trem lies flat to the body of the guitar.  This does not allow for ANY backward or pulling up of the trem arm resulting in no upward tone bends.

What you cannot see is that the trem is also loaded with heavy springs making downward movement nigh on impossible too - due to the excessive pressure working in the opposite direction.

So what this picture is demonstrating is a tremolo system that may as well not exist at all.

Bought a Stratocaster style guitar recently?  Check your trem now and see if it actually works!

OK, so thats the "normal production" trem system at work!

 Now here is one of ours!

EVERY customer who purchases a strat style instrument from Richards Guitars will benefit massively from the time we take to set the trem up correctly.  By removing a spring from the back of the guitar, and adjusting the spring tensions we can provide a guitar that operates with the gentlest of finger tip pressure both up and down for the smoothest tremolo tones around!

 Also, the angle of the trem arm itself is lower and much more comfortable to hold in the playing position.

At Richards Guitars there is no two tier service.  If you buy a guitar for £150 or one for £1500 the setup is performed to the same high standards.

If you want a perfect playing stratocaster style guitar I cannot recommend highly enough the combination of our in house setup with the G200 by Cort.