June 21, 2015


Introduction ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

What? Its NOT "all good" ?

From 1995-2008 I ran Regent Guitars.  Started with an inheritance from my grandfather (£6000).  In 2008 I closed it down with depression.  The business was no longer operating how I wanted it to, perceived the way I wanted it and didn't seem to operate on a daily basis with the values I feel are so important.

My manager would say to me "Its all good!".  In other words - Don't worry - everything is "ok".  Anyone who has seen the Honda adverts that discuss the word "OK" will understand that "ok" is not ok!

Regent Guitars helped me learn who I am, what I want to be and what is important in my life.

The key ingredients for Richards Guitars are (In other words - the good bits)

* I only sell guitars that are recommended on the basis that they are benchmarks in the industry

* For the products I sell, I am a dedicated specialist with in depth knowledge of the product

* I pride myself on my honest approach and take great interest in helping people find the right guitar for them

* Any guitar I sell is hand finished in our workshop and set up to the highest of standards

*  I personally play test every guitar that leaves following the setup and before dispatch.

* I provide live help via the website most hours of the day - most days of the year

* I never let profit depict my actions when supporting my customers

* My only motivation in business is to try and do the right thing by my customers.

* I am always here for my customers in the future post purchase and will bend over backwards to help them.

Ultimately I am a GOOD PERSON!  I have humour, I love to laugh and love to make people happy.  I genuinely believe these are also part of what makes my business special. 

I am human of course and part of being human is dealing with day to day life issues - which leads me to...


Its "all good" right? - Of course not.

Now I do not want this bit to turn into a catalog of excuses when things do not go the way they should but what I do want to do is provide accounts via my blog about when issues arise, when customer expectations are not met and WHY this may have occurred.

When dealing with 20+ new customers a week, every one with high expectations (naturally) and very unique circumstances surrounding their order - there is always opportunity for a problem to arise.

I want to provide my visitors with an insight into my World of guitar consultancy from the point between customer ordering and then receiving their guitar.  I am hoping by doing so and by making you aware of possible pitfalls, we can both enjoy the experience all the more.

One of the most important phrases I was taught from an early point in my business career was provided by a man called Barry Stock who told me

"Without problems you wouldn't have a business".  He explained that problems are opportunities to demonstrate my true value.  He told me the reason I was so busy was BECAUSE there will ALWAYS be problems with guitars and I turn those problems into reasons to buy from me!  

If I am to take on those problems I have to take the rough with the smooth!

I am hoping that future potential customers can read the blogs in this section before ordering which may help them decide whether I am the right person for the job with regard to supplying them a guitar - it will also help them know in advance of possible issues that may effect their order thus maintaining expectations to a level we can all be happy with.

Hope you enjoy my failings!



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