Specialist guitar advice for 21 years
I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.
So why did it close?
In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be! To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!
Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean. It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.
My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon to Singapore.
I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.
You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600! If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!
Guitars sold on personal passion, not marketing hype
Heard of Eastman, Furch, Faith, Gordon Smith or Godin? If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.
I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.
Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.
Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars. With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.
Try guitars in a welcoming environment..
I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.
|Read: Richards History - From Birth To Now!|
I am often frustrated by wanting to give the very best experience possible online when my technology skills are clearly self limiting in what I can do personally.
I have teamed up with a wonderful tech who is now helping me realize my full potential in terms of helping assist my customers online.
A key starting point in this area is intelligent, practical navigation that will help me to help you when short listing guitars relevant to your needs.
Navigation systems are all well and good but they are always so "generic" and what I have planned will provide navigation specific to a brand or category of product that will help me - help you. It will be more liking have a personal assistant than a clunky menu (that is my hope)
It won't make much sense now and I do not want to say too much until there is something to show you but rest assured there are some nice developments being worked on for improving site interactivity.
It will roll out brand by brand.
Click Here to Read About The In Store Experience
Sign up to get the latest on sales, new releases and more …
© 2016 Richards Guitars. New & Used Guitars of Quality & Distinction.
Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE. Tel: 01789 263333
We welcome players from all over the World to consult with Richard directly via live help, allowing Richard to help you find the right guitar and ensure it is set up to your personal playing specification.
Richard personally tests every guitar that leaves to make sure it plays how you requested at the point of order.
To ensure anyone can benefit from this highly personalized service we subsidize the delivery costs from our pocket - not yours, resulting in the following delivery charges*
Any delivery to Western Europe £15.
If you bought your guitar from an alternate source it would cost you at least £50 to have it play to the standard that we set our guitars AS standard.
Why would you want to buy from a faceless online store if you can buy from someone who values every customer and their personal needs?
I do hope we can help you further as we provide the service you wish you could find locally!
*Wherever possible. If you order a very low value guitar this may not be possible.