April 26, 2015

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

pissedconsumer.com Under Investigation Following Malicious & Unsolicited Online "Reviews"

Update 01/08/2016 - Click Here to learn about how Pissed Consumer operate from an American Law Firm.  Am hoping to get the BBC news involved.  Will let you know!

It all started a couple of years ago.  Someone wrote malicious content about me personally, my former business Regent Guitars and pretty much anything I represent.

Regrettably, as soon as my name was linked to this website it began to rank higher and higher - it now ranks #2 underneath my name if you search for Richards Guitars via Google.

I made a big mistake in mentioning this guys post and website on Facebook - I imagine the traffic this sent to the site gave greater relevance to the site in terms of traffic.  It also encouraged a couple of minor grievances to be posted which to this day I have no idea whether they were real or not.

When I closed my account with Gordon Smith, I was stalked by a guy on Facebook who seemed to take a great personal grievance over my decision and decided to write an essay of lies about me to defend Gordon Smith, all of which featured on pissedconsumer.com .   The new owners of Gordon Smith (Auden guitars) can vouch for my personal integrity regarding my decision and highlight what was written was a pack of lies - but I could do NOTHING about having this content taken offline without paying the website $1000.

To demonstrate the lack of any kind of vetting or integrity I wrote my own review about locking my customers in the basement. I must admit  I was quite proud of it, but there is stays amongst the rest of the comments.

Since then, because this site features so prominently a few of my customers have taken it on themselves to write POSITIVE reviews on the hate site, but the system simply counts them as "complaints" bringing my tally of complaints now to 12 (all be it positive complaints!)

Any potential customer who Googles my name and sees "12 complaints" associated with "pissedconsumer" is BOUND to tread very carefully and I believe it is having an increasingly damaging effect on my business as more and more customers mention the website.

Needless to say I am doing what I can with limited time and resources to investigate the site, find out what if any rights I have to have the content removed and to take any action I can generally against the site.

From what I have investigated so far, it seems there are many many businesses effected by this company.

Here is a comsumer affairs website that with some reviews about pissedconsumer...


I could personally write a complaint about every guitar shop in the UK - this would then mean they too would appear on Google under the pissedconsumer site - How can this be allowed and why is the Google indexing system allowing this to happen?

If 100 people want to bad mouth me tomorrow, I have NO power to control it.  This should be illegal.

I am not a tech or work for Google so I have no chance of finding out what can be done.

All I can really say to put this site into context is that over 20 years in business, my previous business closed selling 10 guitars a DAY over 13 years.  Richards Guitars has been trading for 7 years and 18 months ago I joined up with Yotpo.com reviews site and have over 200 reviews rating my service as 4.75 out of 5 - I sell approximately 2 guitars a day, 7 days a week (Edit: as of 1st August 2016 this is now over 1000!)

My service is bespoke, specialist and I care passionately about doing the right thing.

So 7 or 8 negative comments about communication is not something I should have to be defending in this way and this website should not be allowed to discredit me in the way it is doing.

I am fanatical about what I do and I just hope anyone who has visited pissedconsumer.com will find this post of comfort.