December 01, 2009

budget guitars › vintage ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Sticking to my principles on budget guitars.

I thought I would share with you a transcript of an online chat I have just had with a chap who wanted a first electric guitar for his son.  He wanted a white les paul style guitar.

Understanding that I did not want to go around the houses explaining about quality control Vs prices shown online I tried my new tact of distancing myself from the sale so I can continue to be "helpful" but focus on my key daily targets of looking after my customers who require my level of dedicated service.

I have completed the conversation feeling very positive that the customer received totally honest and impartial advice, a source where to buy the guitar from (!) abd a link to my notes on the quality issues I have experienced with Vintage guitars.  I feel that at the price the online store was selling the guitar for then the customer has to accept the limitations of what may arrive and the guitar will still represent "good value", but it is not a sale I am prepared to get involved with.

richard: hi there
Nick: Hi
richard: I will just take a moment to digest your comments if that is ok?
Nick: fine
richard: Hmm. OK.
richard: Well I am very focused purely on quality and personal recommendations of course
richard: which may not suit him! lol
richard: But I will try and help where I can
richard: What is the budget you are considering?
Nick: Well, I don;t know where to start really. But no more than £150
Nick: He will want a new one in 12 months
richard: OK. I am very sorry but I will not be helping you directly. However I will point you in the right direction.
richard: Do you need an amp incldued in the price?
Nick: no,
richard: OK. I will give you some information....
richard: Background issues with "Vintage Guitars"
richard: I would however recommend you try and find a Vintage V100 in white
richard: I will find you an example...
Nick: thx
richard: Very cheap price on Vintage V100 White
richard: If I sold you the guitar with quality control and setup etc it would be £279
Nick: ok, can I ask? should I be going for a 3/4 or full size?
richard: Full size
Nick: oh ok.
richard: But Les Paul guitars are not the most comfortable for beginners
richard: The weight is all on one side, in the body and they do not sit well on the lap.
richard: However, your son has asked for this so!
richard: I would stick withi his request
Nick: Thanks very much. I will browse and when he wants the next one whenever that will be i will come and see you.  Cheers.
richard: No problem.
richard: Thank you.
richard: Bye for now
Nick: bye
richard: One thing!
Nick: yes
richard: If you buy online from Reidys
richard: Tell them Richard sent you!
Nick: ok will do
Nick: bye