April 26, 2010

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Soon to be Richards Guitars new home! 5 Tiddington Road, Stratford Upon Avon, Warwickshire

Where do I begin!

I am obviously very sad that I will be leaving what has been my business address now for 15 years.

Anyone who has been following me over the years will know that my experiences here haven't all been great (emotionally).  However the past couple of years since reforming as Richards Guitars have been truly wonderful.

So why move to Stratford Upon Avon?

The new shop is all on one level for a start!  Much easier to operate on a day to day basis.

The new shop has parking for 4 cars and if that is ever not enough I can get a permit for customers to park in a nearby parking area by the river.

It is not in the centre of Town, just off the centre so no concerns about getting to the shop.

My children go to school less than half a mile from the shop, I live even closer so I can be incredibly flexible in terms of being available for people who can only see me out of hours.

Another big pull for me is that Stratford is my home town.  I was brought up there and I see it as "my community".  To provide the service I do in my own community would be a huge privilege.

I have been so busy providing my mail order service around Europe but I also feel compelled to illustrate my value in my local area and regrettably at Leamington my location is nigh on invisible to the local community and I certainly cannot go spending thousands of pounds on advertising when in reality I do not need to.  It seems like thousands of cars pass by my new location daily and this would be a wonderful way to raise awareness of my local service - without the cost of additional advertising.

I think that sums it all up!

So I am heading "home" in more ways than one!

So expect greater flexibility and availability on a local level, ease of access if you need to pull up for some strings and I suppose it also  means I can pop in at any time and wrap a box at unearthly times when I feel like it too!  If the only time you can make it to my shop is later in the evening or Sunday afternoon - it won't be out of the question for me to be able to accomodate your needs.

It is hard to calculate how "missed" I will be in Leamington but if there is anyone out there at all concerned I am only down the road and I sincerely hope you will make the effort to find me in my new home... Fingers crossed!

I have not pinnned down the arrival/departure date yet but it should be weeks away rather than months.

I will keep you posted!

If you want to have a sneed preview check out Google maps and you will see a photo of the old business that ran there (Its both the front windows - it used to be 2 shops).