May 03, 2010

About My Guitars › Cort › cort acoustic guitars › cort bass guitars › cort electric guitars › Cort Guitars ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Cort Guitars

I have been harping on about Cort guitars for nearly 15 years now -  Blimey that makes me feel so old! (I am just 37 honest!).

The importance of Cort guitars in the guitar market was first demonstrated to me when I was introduced to Tanglewood guitars in 1995.  These guitars just sounded fantastic, played beautifully and the quality was first class - in a league of its own.  Little did I know that pre 1995 Tanglewood was pretty much unheard of - basically a budget brand with no added brand value or prestige at all.  It wasn't long before I got to understand that Tanglewood had begun having their guitars produced in the Cort factory to improve quality and move their brand image up the ladder into the mid range markets.  I was fully supportive of the guitars as they were first class, in fact I rapidly became the largest dealer of Tanglewood guitars in the UK and remained so for a decade.

Cort Guitars come fitted with the highest quality hardware - Fishman electronics in their electro acoustic models, their bass guitars utilise Bartalone pickups, hipshot tuners and their electrics come equipped with Seymour Duncan and EMG pickups.  Its all about quality when it comes to Cort guitars.

Cort are responsible for producing guitars for so many of the Worlds leading guitar manufacturers - players often recoil when I inform them that Ibanez do not MAKE guitars, they market them, they brand them, they sell them but they certainly do not make them!  Cort however do make a number of their most popular models!

Schecter, Ibanez, Fender, Tanglewood have all had a helping hand from Cort but most importantly Cort guitars are the very best value when purchased with the Cort Guitars Logo attached!  Why pay for the branding of an Ibanez if you can have more guitar for your money witthout it?

I am really looking forward to introducing Cort guitars to my home town of Stratford Upon avon when I move there in June and am always available if you need help and advice regarding Cort electric, acoustic or bass guitars - all of which genuinely are standard setting instruments.

Trust me.  I bet my reputation on it.

Click here to check out the 2010 Cort Guitars range.