May 09, 2010

About My Guitars › Cort › cort acoustic guitars › Cort AS Acoustics › Cort Guitars ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Cort Earth AS (All Solid) Series Acoustic Guitars - Stunning!

Regulars will know my opinion on Stonebridge acoustic guitars.  World class instruments from just £575 - So incredible that I don't like people picking one up unless they really are considering buying one.  What I mean buy this is if your budget is £350 picking up a Stonebridge at £575 will just depress you and you will never realise the value of the guitar you have in your hand!

However wonderful the quality of Cort guitars is, trying to compete with the likes of Stonebridge is a hard ask, which is why generally I recommend Cort guitars up to around £400.  Above this I tend to then focus my attention towards Stonebridge... until now!

Don't worry Stonebridge fans!   I am not suggesting for a moment that the latest range of Cort acoustics offer something better at the price but certainly something different.  Another credible option - another choice to consider - and an incredibly viable one at that.

So for this reason I am really excited about the new Cort AS series acoustic guitars.

So whats to get excited about?

Well as the name suggests all solid construction is at the heart of the guitars.  Solid Mahogany on the AS4 (back and sides) and solid rosewood on the AS5.  The real standout features on these guitars are the tasteful asthetic additions which can only be appreciated when seen in the flesh.

Our first two samples had slightly dry boards but this kind of issue is easily overcome in the workshop with a little lemon oil.

As you may know, I would not even be talking about these guitars if they didn't SOUND fantastic.  I was really impressed with the very lively, open tone and the fullness of the all solid construction really does shine through.

The reason for my excitement is this guitar is available for £569 - slightly cheaper than the DS40CM Stonebridge and that includes a fitted hardcase too.

I will always have a soft spot for Stonebridge at this price point but for someone looking for a beautifully styled, cased instrument of all solid construction then the new AS4 is the one to go for.

Click here to visit the Cort site with more details on the AS4

I will add the guitars to the catalogue soon but ongoing supply will not really occur until late in the year.  I do however have the initial 2 samples to see in store available to purchase if you are interested.

Call me on 01926 833389 for further information or to arrange a trial.

Please also remember I am moving to 5 Tiddington Road Stratford Upon Avon in the next month or so!