May 15, 2010

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

B.T. Have done it again - Can this be happening?

In one of my recent posts about my shop move I gave BT their own paragraph.  I was stating that of course they would not get the phone line installed on time and they would no doubt be the achiles heal of my shop move if there will be one.

Well, they have managed to steal the lime light well before schedule on this occasion - impressive stuff BT.

Last week I clearly communicated the need to transfer my phone line on 1st June along with my Broadband to my new home in Stratford Upon Avon.   I quipped that this will be the first time they have ever done anything right in 15 years and the lad on the phone was oooooh so confident that he was going to be the man of the moment and prove BT are not a total bunch of dysfunctional morons (look, I know its the systems that fail the staff but after 15 years you don't want to blame a system, you want to blame PEOPLE!!).

Anyway, this week I was having a tough week - suffering from a head cold and up against a barage of guitar setup related issues but Thursday I was confident was going to be the my glory day when I get all the guitars out the door and make my customers happy..... until I arrive first thing to find my internet connection not working.... heart drops...

I was faced with a bizarre security message from BT saying the system may be compromised and it will not allow me to access the www.  Do they provide a phone number? No of course not.  After a call to my wife she tells me to call 152 (look I am a man - these things don't come obvious to me!) so I do so but find no automated options that seem to come close to my needs.  I try the desperate route of pressing options that I hope will lead me to a human being.  After 30 minutes of button pressing resulting in nothing but automated options and dead ends - starting from scratch each time, I figure that I should pretend I want something from them - sales!  that should do the trick - bingo - a human being.

The human being kindly puts me through to the right department.  I will cut the tedious story down to the final conclusion as its killing me just having to recall the time wasted the first time, let alone the time its taking me to tell you about it !! lol

Bottom line.... They calmly inform me that the new job is due to be installed on 1st June and in the mean time they have ceased the broadband service at my current location.

No internet connection resulted in:

No emails

No live help assistance all day which is my main form of communication with my customers

Unable to download my orders thus process payments too.

Half they day with me phone line occupied dealing with BT

Unable to book several deliveries due to leave on that day

The accumulated cost from the above is enormous yet British Telecom seem to be untouchable as a Company.  They can blunder their way along as they have done so for so many years it seems without any repercussions.

Like the time they installed my BT Vision Box KNOWING that it didnt actually work.  Knowing that it did not record at the right times!  The on screen phone number for help did not exist.  The indian answering the phone (literally installed in India) had no knowledge or concept of the problem and in fact the phone line was not even dedicated to BT Vision problems.  Again, this is just a single example.  I could give you dozens - every time failed by BT.

Anyway - rant over..... Live is too short right?  Calm........