June 14, 2010

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Thank you to all my "first day" visitors

I'd just like to say a big thank you to everyone who popped in today wishing me well and giving me such positive feedback on the shop and my arrival at Stratford Upon Avon.

The fascias weres completed by the end of the day so I will bring you pics hopefully tomorrow of the end result but I have to say I was SO pleased with the result.  I have to thank Peter from "Space Graphics Solutions" for being so supportive and professional in his approach to my requirements.  If you require any signs being made I could not recommend him highly enough (http://www.spacegs.com/)

I could talk you though all the little chit chats I had today but that would bore you to death but needless to say everyone was so welcoming and I relish the opportunity to provide the very best playing guitars to my home town of Stratford Upon Avon.

On walking back to my car (I know, I should be walking to work - I live so close!) I looked around me and it hit home just how beautiful an area I live in and how lucky I am to have the opportunity  to be working in the same beautiful surroundings.

I am sure Stratford residents would agree that the Council seem to have gone out of their way to destroy Stratfords heritage and natural character with the park fiasco, Theatre "watch tower" (looks more like a firemans tower for testing fires?) and whats the story about that ridiculous object on the banbury road that welcomes visitors to Stratford making them believe they are about 300 miles of course (it gives you the impression you have just arrived at Portsmouth harbour!).... ummm am I going off course here?  Ohhhh yes.... the point of my story is..... I do hope that anyone who visits or just passes by will feel my services are of value and contribute in a positive way to the community.

Thanks again everyone - and hope to see more of you very soon.