June 30, 2010

Godin › Godin Guitars › Godin Icon › Hot Off The Press ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

The Godin Icon. You heard it here first!

The Godin Icon looks utterly incredible.  I am in constant contact with my friends at the UK distributor in order to make sure I am first in the queue for these wonderful new guitars.

Check out the following video which gives you a great idea about what is so exciting!  Check out particularly the Type II.

Here is some extra detail which I have taken from the Godin site...

The very first Set-Neck guitars in the Godin Guitar line-up have arrived...the Godin ICON series!

Awaken the "Rock-God" in any player with any of the four ICON models available, such as the ICON Type 2 Fat Black, ICON Type 2 Classic, ICON Type 2 Convertible and the ICON Type 3.

Each model features a chambered solid mahogany body with carved mahogany top, mahogany set-neck, 24 3/4" scale, 16" radius, ebony fingerboard with 22 frets, Graphtech ResoMax bridge and the Godin High-Definition Revoicer. See below specs for each model's electronic options.

H.D.R. High-Definition Revoicer
The H.D.R. revoices and augments the frequency range of each pickup and allows the player to go from passive to active pickups
with the simple push of a button.

Th H.D.R. provides extra bite, dynamic response and redefines the
character of each pickup. It’s like having 2 sets of pickups in 1 guitar for 5 pure passive tones + 5 pure active tones.

All ICON models are built and assembled in Richmond QC, Canada

Icon Type 2 Fat Black
Electronics: 2x humbuckers (neck: Godin GHN1 / bridge: Seymour Duncan ‘59), 5-way switch, 1x Godin High-Definition Revoicer, 1x volume, 1x tone.
Colors: Black HG
(pickups: no covers / black rings)

Icon Type 2 Classic
Electronics: 2x chrome humbuckers (neck: Godin GHN1 / bridge: Seymour Duncan ‘59), 5-way switch, 1x Godin High-Definition Revoicer, 1x volume, 1x tone.
Colors: Natural HG, Burgundy HG
(pickups: chrome covers / cream rings)

Icon Type 2 Convertible
Electronics: 2x Seymour Duncan P-Rail pickups, 3-way switch, 2x mini switches for pickup selection (humbucker/single-coil/P90), 1x Godin High-Definition Revoicer, 1x volume, 1x tone.
Colors: Natural HG, Sunburst HG
(pickups: cream covers / black rings)

Icon Type 3
Electronics: 3x Lollar P90 single coil pickups, 5-way switch, 1x Godin High-Definition Revoicer, 1x volume, 1x tone.
Colors: Burgundy HG, Natural HG, Black HG
(Pickups signed on back by Jason Lollar)

[caption id="attachment_356" align="aligncenter" width="138" caption="The Godin Icon is an incredibly exciting development - I will keep you posted with breaking news as it happens"][/caption]