July 02, 2010

Gordon Smith Guitars › GS2 Deluxe ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Gordon Smith Guitars & Richards Guitars Reunited! Phew...

As you may know I recently "dropped" Gordon Smith guitars for issues which seemed to manifest with the recent take over of Gordon smith Guitar distribution by Gordon Smith themselves IE no more middle man (other than the shops of course!).

Following this decision I desperately wanted to find a possible solution IF one existed.  So.... I requested I speak with them by phone (most communication prior had been by email which is always a nightmare when you have a sensitive issue to discuss) and a day or so later I received a phone call from John Smith who was happy to discuss all the issues I had on my mind.

For the first time I had confirmation by John that the issues I had raised were indeed shortfalls in Gordon-Smith standards - up to this point I had been concerned that Gordon-Smith seemed that my issues were actually totally acceptable and whilst they believed that or seemed to imply it there was no possibility of us working together.  So my mind was certainly put at ease on that level.

John also game me his direct workshop line to discuss ANY future issues or indeed questions I may have regarding his guitars.  For this I was very grateful too as most of my communication until this point had been with his wife who handles their general communications and accounting issues.  So another big step forward.

The most important outcome from all of this is that Gordon-Smith understand (like all my suppliers do) that I will only accept the acceptable and whether you produce one of my most loved brands or not I cannot sell guitars I feel fall short of the standards I have come to expect.  I am certain this will bode well for all future orders and I firmly believe we all know what to expect of each other.

So all in all, its a wonderfully positive outcome.  As I said to John, my life is just that little bit empty without Gordon-Smith guitars around - thats how much they mean to me.

Following the conversation I have received two more guitars and they have both been utterly wonderful.  Both brought a smile to my face and underlined why I have loved these guitars for so many years.

I would like to say a big thank you to John and his wife Linda for giving me a second chance after throwing my dummy out of my little pram.

Chears guys!

Both guitars are sold but here is one just before it gets dispatched on Monday. Its a GS2 Deluxe in red.....yum yum YUM!

[caption id="attachment_405" align="aligncenter" width="300" caption="Reunited with my babies"][/caption]