June 29, 2011

guitar valuation › used guitars › Used Guitars ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Online Guitar Valuation & Advertising Service

Want to realise the true market value for your guitar?

Want to sell your guitar as quickly as possible without giving it away?

Fed up with expensive listing and sales fees on Auction sites?

Totally confused about how to sell your guitar?!

You need my new guitar valuation and advertising service in association with Guitars.co.uk

I have been "selling" guitars for 16 years - since July 1995.  My former business would be responsible for the sale of 8-10 guitars a day and in my current role where I am far more specialised in the sale of a much smaller selection of personally recommended guitars and the sale of reconditioned used guitars I may sell 2-3 guitars a day.   So, if you do the maths you will work out I have sold a LOT of guitars in 16 years!

This experience has enabled me to gain a genuine feel/sense of the market at any one moment in time.  Trends in the market and the economic climate all play a part, as does the condition of the guitar.  If you are selling the guitar privately how you put your advert together is possibly the most important aspect!

There is no point in getting your guitar valued if you cannot present your sales message in a clear and approachable manner.  (Anyway - thats another story that can wait for now).

Valuing your guitar correctly is incredibly important.  Every single day there are people selling their guitars well below the market value simply because they do not know what is a "fair" price for their guitar - and when they don't get any interest in online Auction sites they presume they need to reduce the price.  The online auction mentality has totally scewed what people believe their guitars are worth as they rarely find their true value.

Let me give you an example...

Customer A has a G&L Legacy for sale.  I have recently seen someone sell a USA G&L Legacy in perfect condition for £500 on a well known auction site.  Does this make the guitar worth £500?  Nope.  All it means is that on the day / week of the auction there were not enough people (2) to bid against each other to bring the price up to what is its true value.  In the REAL World it only takes ONE person to want the guitar you own for you to realise the true market value - not TWO.   The reality is that the person who bought the G&L for £500 may well have paid £600 or £700 if asked to - because he wanted the guitar!!  The guitar is actually worth up to around £800 but only sold for £500 because of the nature of how the auction site worked.

How long it takes for "the" person to come along is the variable which is hard to control (!!) but what is MOST important is when that person comes along that you have your guitar valued at the FAIR MARKET PRICE.    If you don't have your guitar at the right price you will simply lose the potential sale that you have been waiting for.  What the customer determines is a fair price will also depend on the presentation of your advert (that keeps cropping up doesn't it?).  After all if the guitar is worth £800 but your pictures are grainy, your spelling is poor and you come across in the wrong way you will never realise the £800.

So here is what I offer...

If your intention is to sell your guitar I provide the following service.

* Guitar Valuation

* Email report showing how I came to the valuation figure.  The report will include all relevant links to important online resources used to finalise my valuation.

*  FREE Advert on Guitars.co.uk which can include as many images as you wish, link to an outside website (maybe Ebay if you wish to list there too) which I will personally edit/support once you have initially created it.  My aim will be to ensure your advert really does do justice to what you have in your possession.  

This service therefore provides the valuation, evidence to support the valuation AND the wording to ensure you can sell your guitar at its market value and as quickly as possible. 

This service is worth its weight in gold!  The cost of the service is far outweighed by the savings you will make by A) Selling your guitar quicker B) Selling your guitar at its true value C) Avoiding all the expensive fees associated with selling on auction sites.

How to proceed:

Email richard@richardsguitars.co.uk.  In the header please enter "Guitar Valuation & Advertising Service"

I will forward you a paypal request (invoice) for £25 which covers your valuation and your advert.

Once you have paid your fee you will be prompted to register at http://www.guitars.co.uk and create your initial advert.

Once you have created the very basic framework of your advert I will use my research material to help improve your advert, provide a fair market price and do whatever is necessary to help you give the right impression to the seller.

As I say I have been doing this very successfully for 16 years.  You can trust me to make this work for you.

If there is anything you are still unsure of please call me on 01789 26 33 33 or chat to me on the live help.

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