July 29, 2011

Cort › Cort Guitars › Cort Yorktown ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Cort Yorktown. The Perfect Upgrade from the Epiphone ES-175

I have just updated my online catalogue regarding the Cort Yorktown jazz guitar.  Cort produce a number of wonderful semi acoustic guitars and maybe I am guilty of not pushing this area enough?  Its all about time - I have to prioritise my time every day and have just not made the time to focus on these - I have to apologise!  It's not that I am not always raving about them, I just haven't really done so online.

So the following story will help put my views into perspective and should provide a fantastic guide for you guys thinking about where Cort quality fits into the options available by Epiphone.

It goes like this...

The Cort Yorktown is a guitar that every jazz enthusiast should know about.  This was made all the more apparent only a couple of days ago when I was pushed into making an A/B comparison with an Epiphone ES175.

A customer brought in the guitar and asked me whether I felt he would benefit from an upgrade to a Cort or Burny guitar.  Being honest (!!) my initial comments to him were along the lines of "well, this guitar feels nice, plays ok and you may not feel the jump up would be great "enough" to justify selling your guitar to upgrade to a say a Cort."  However, as I played the guitar a little more I began to realise I was being WAY to nice about this guitar.  Sure, it felt ok, played ok, the finish was fine but it was REALLY lacking what every deaper bodied jazzer should have - that wonderful woody, boxy tone when played acoustically.

I went though into the other room, picked up this guitar and was INSTANTLY struck by this exact characteristic.  It blew me away - all the more because of the fact I had spent a few minutes on the Epiphone.  It made me appreciate the Cort all the more.

So, if you are considering buying the Epiphone at around £350 from faceless box shifters online - save up your money and buy this massively superior guitar.  All Cort guitars are finished beautifully but more importantly you will get that great jazz tone which is so badly lacking in the Epiphone.

Another beauty by Cort!

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BUY Cort Yorktown.  Click Here

For further details on the Cort Yorktown please call Richard on 01789 263333.

European delivery is £15 and includes our meticulous quality control and personalised setup bespoke to your playing requirement.