August 28, 2011

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Richards Guitars & Online/Website developments

Just to let you know how things will be progressing from here on in...

I have pretty much single handidly created over 16 years my retail site, forum of 10 years, classifieds and blog pages.  Whilst I am proud of what I have managed to put together it is pretty obvious that it all looks pretty home grown.  In this day and age I know how important it is to have an online "branding", something which gives confidence the moment a new visitor visits - and frankly something that mirrors the quality of service that is provided.   So with this in mind I have got a team involved who have promised to help me do exactly this.

 Really all I am talking about is the "shell" - nothing will actually be changing but hopefully you will find everything more navigable, cleaner, and more seamless between the various aspects of my service.  It should just be so much more polished!

My product catalogue will reside once again on the domain and "Guitars" will be my new online brand - moving away from "Richards Guitars" which creates uncertainty when people then visit my forum and classifieds at the moment  IE Are they the same entity or not?. will become the hub for my real time online advice, retail sales, forum, classifieds and blog pages rather than have things split between 2 sites.

I will keep but the content will be relatively static, showing opening times, retail information and my Twitter posts which are relevant to in store news etc.  IE will be more the "local" aspect with representing my European/Worldwide mail order services.

I have NO intention of developing new brands.  The brands I currently promote are very personal to me and I made a promise to myself 3 years ago to be the best I could be, promoting brands which I feel are relevant.   My focus is to achieve strong World wide sales for Burny, Cort, G&L, Stonebridge and Godin guitars.  If I can achieve this I will be as busy as I will ever want to be whilst maintaining a uniquely personal approach to pre and post sale service.

Of course my used guitar sales are also equally important and an area I am keen to continue developing under my new online "guitars" brand.    Every used guitar I am responsible for selling is meticulously hand finished and setup beautifully.

Anyone visiting for the first time will immediately sense the quality, professionalism, expertise, experience and total dedication that I strive to provide my customers.  There will be less emphasis on the "Richards" and more on the "guitars" although my history and credentials will be available for anyone who wants to know more about this dedicated guitars site and how it has come into existence.

For me as a niche market specialist to exist there is a very important balance between building online sales which afford my overheads to trade and provide  the dedicated service to my local customer base.  Since moving to Stratford Upon Avon my sales both online and in store have continued to grow despite tough economic conditions.   This new website should help strengthen those sales whilst providing an online branding that looks equally as impressive as the dedicated service that lies beneath it!

Fingers crossed!

Well thats the update - don't say I don't keep you in the loop and I really hope you like and benefit from these ongoing developments.