October 25, 2011

Cort › cort acoustic guitars › Cort Earth 200 › Cort Guitars ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Cort Earth 200. My most highly recommended mid range acoustic for 16 years.

Cort Earth 200

Its hard to believe that I started selling guitars 16 years ago and who would have known the impact the Cort brand would have on my future business life.    Back then of course the brand name was Tanglewood.  Every quality acoustic guitar Cort produced for the UK market was branded Tanglewood at that time (Tanglewood have not been produced by Cort for  6 or 7 years now).  If you do some research you will find many reviews from players from years gone by.  Well to this day the Cort Earth 200  has barely changed - and why would it need to?  It was a benchmark then and still is to this day.  In fact, more so!  Many competing brands products have now increased in price many times over due to all the increases in costs associated with producing guitars.  Some how Cort have managed to soak up much of these costs making their guitars even more competitive than ever relative to the competition.

The Cort Earth 200 is built to an incredibly high standard and features both solid spruce top and solid mahogany back and sides.  Grover machine heads have always been standard on this model and nothing has changed there either.

The Earth 200 is now available in natural and a lovely tobacoo sunburst - personally I still love the natural satin finish but thats just me!

As always playability is assured due to our meticulous quality control and we can set the guitar up literally to any specification that you so desire.  We will smooth off the fret ends as standard turning a qaulity mass produced guitar into something truly hand finished.

If you are looking for the ultimate affordable mid range acoustic guitar, ideal for strummers and singer songwriters alike the Cort Earth 200 is a no brainer.

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Buy Cort Earth 200 Online at £315 *

Price includes meticulous quality control and personalised setup bespoke to your requirements.