February 05, 2012

Guitar Rep › Richards Guitar Workshop ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Quality Used Guitars & Guitar Workshop Update

The great news is that 2011 saw overall turnover rising by over 20%  on the previous year.  This is a fantastic sign in a shrinking economy of course.  A focal point for me has been our quality used guitars, each one as you may know is setup to perfection, with the end users specific playing requirements in mind - a truly bespoke service.

So whilst I am really proud of the growth in the business as a whole and the expansion of my quality used guitars service, this all requires one specific resource - guitar technical services.  IE The guitar workshop!

I know my customers are happy to wait a few days for their guitar to make its way through the workshop and I know how much they appreciate the final result - however, I have noticed more and more often that a specific guitar that I want to promote cannot be photographed yet because I want to show it in its full glory POST setup, not how it has arrived in!  When the workshop is so fully allocated to sales and private customers misc. jobs then my own guitars for promotion have to wait.

Sooo.....  I have to balance the benefits of having an active workshop with the negatives of the potential business that could be generated if I could get my used guitars for sale listed all the more quickly!  Tricky!

Another outcome which I REALLY do not want to occur is to have a showroom with a growing number of guitars that LOOK second hand.  I take great pride in the fact that if you come to my showroom you would never know the difference between a used and a new guitar - its a wonderful sight to see when you tell someone "oh yes, thats £200 off retail price because it is in fact used!" .  "WHAT! - REALLY?!" is the normal response!!  On a personal level this aspect of my business is incredibly important - the difference factor!

So I hope this all giving you a sense of why I have decided to make the following decision...

Workshop Services Now Offered

Full Setup including strings  (£55)

String Change including pre-tensioning (£15 + Strings)

Pickup Replacement (£20 then £10 each subsequent pickup)

Other work carried out at my discretion dependent on resources available.

There are two technicians who I know of:

http://www.abguitartech.co.uk (Stratford)

http://www.guitartechnicalservices (Warwick)

Both of whom provide guitar repair services who can help I am sure.

My focus is of course to provide a dedicated & truly bespoke World Wide specialist service in the provision of the finest playing guitars and so anyone who wishes to purchase a guitar from me will appreciate the need to focus on this area of my business, rather than building the workshop services side which I fear could become a distraction from my my own personal objectives.