May 03, 2012

Crafter › Crafter AGE400SP › Crafter GAE15 › Crafter HiLite TE CD VTG › Crafter TC035 ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Crafter Guitars

First of all, sincere apologies for not posting anything over the last couple of months - life has been incredibly hectic both at work and at home.  I have spent the last couple of months fighting a viral and bacterial chest infection!! Barring my incredibly sore/painful ribs and back I think I am back to 80%!  Its pretty tough running a business through illness but added to this my daughter had her tonsils out.... then got rushed back in with a bleed - every parents worst nightmare...  ANYWAY!  All is well now so lets focus on what you came here for - my latest GUITAR news!....

Crafter Guitars

At Christmas I introduced Crafter into my list of personally recommended guitar lines.  In my Regent Guitars days I was  a big fan of these guitars but with 4 years passing by I was keen to check them out again.  Oh my goodness.  Not only are they every bit as good as they were but in several ways they are better than ever.

If I were to sum up the current environment I would say manufacturers are struggling to produce guitars at the prices of 4 or 5 years ago.  Cost of production, transport, raw materials all up combined with a deflated market (low demand) all adds up to a rise in unit costs to the end user.  MOST guitars are now made in China and Indonesia to keep costs low but somehow Crafter are one of the last remaining producers of quality acoustic guitars to remain in Korea.

The Crafter acoustic guitar factory not only produces their own guitars but is also responsible for making other highly reputed acoustic guitars (such as Breedlove).  There is no question that Crafter are one step up from Cort guitars who have been suffering quality issues on their higher range models and are now focusing on the sub £300 guitars.

If I were to say where Crafter "specialise" I would have to say £300-£500 electro acoustic guitars.  I am yet to experience a Crafter that wasn't produced to a very high standard for the price but the combination of stunning detail, high class asthetics, superb build quality and first class pickup systems by LR Baggs (AND gig bags on most models!) ranging from £270 makes Crafter the current benchmark brand for affordable mid range electro acoustic guitars - no question.

Personally recommended Crafter Electro Acoustic Guitars under £400...

Crafter Hilite TE CD/VTG (£279 Online)

[caption id="attachment_1011" align="aligncenter" width="500" caption="Crafter Hilite TE CD/VTG "]Crafter Hilite TE CD/VTG [/caption]

Crafter TC035 (£350 Online)

[caption id="attachment_1014" align="aligncenter" width="500" caption="Crafter TC035"]Crafter TC035[/caption]

Crafter AGE400 SP (£359 Online)

[caption id="attachment_1015" align="aligncenter" width="500" caption="Crafter AGE400SP"]Crafter AGE400SP[/caption]

Crafter GAE-15/N (£379 Online)

[caption id="attachment_1016" align="aligncenter" width="500" caption="Crafter GAE-15/N"]Crafter GAE-15/N[/caption]

You will always find these models on display at my showrooms where I always focus on my personally recommended models.

I will steadily add the full Crafter Guitars catalogue between all my other activities but rest assured the models I have listed to this point are the stand out models in the catalogue and as such represent the benchmark in their genre.

Hope this helps!

As always, I am available most hours by live help via my online catalogue.

Buy Crafter Guitars Online