I thought I would share with you a transcript of an online chat I have just had with a chap who wanted a first electric guitar for his son. He wanted a white les paul style guitar.
Understanding that I did not want to go around the houses explaining about quality control Vs prices shown online I tried my new tact of distancing myself from the sale so I can continue to be "helpful" but focus on my key daily targets of looking after my customers who require my level of dedicated service.
I have completed the conversation feeling very positive that the customer received totally honest and impartial advice, a source where to buy the guitar from (!) abd a link to my notes on the quality issues I have experienced with Vintage guitars. I feel that at the price the online store was selling the guitar for then the customer has to accept the limitations of what may arrive and the guitar will still represent "good value", but it is not a sale I am prepared to get involved with.
richard: hi there
richard: I will just take a moment to digest your comments if that is ok?
richard: Hmm. OK.
richard: Well I am very focused purely on quality and personal recommendations of course
richard: which may not suit him! lol
richard: But I will try and help where I can
richard: What is the budget you are considering?
Nick: Well, I don;t know where to start really. But no more than £150
Nick: He will want a new one in 12 months
richard: OK. I am very sorry but I will not be helping you directly. However I will point you in the right direction.
richard: Do you need an amp incldued in the price?
richard: OK. I will give you some information....
richard: Background issues with "Vintage Guitars"
richard: I would however recommend you try and find a Vintage V100 in white
richard: I will find you an example...
richard: Very cheap price on Vintage V100 White
richard: If I sold you the guitar with quality control and setup etc it would be £279
Nick: ok, can I ask? should I be going for a 3/4 or full size?
richard: Full size
Nick: oh ok.
richard: But Les Paul guitars are not the most comfortable for beginners
richard: The weight is all on one side, in the body and they do not sit well on the lap.
richard: However, your son has asked for this so!
richard: I would stick withi his request
Nick: Thanks very much. I will browse and when he wants the next one whenever that will be i will come and see you. Cheers.
richard: No problem.
richard: Thank you.
richard: Bye for now
richard: One thing!
richard: If you buy online from Reidys
richard: Tell them Richard sent you!
Nick: ok will do
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Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE
01789 26 33 33
Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE. Tel: 01789 263333
We welcome players from all over the World to consult with Richard directly via live help, allowing Richard to help you find the right guitar and ensure it is set up to your personal playing specification.
For FREE we provide...
fanatical quality control
personalised setup service by our highly experienced guitar tech who has worked with Richard for over 15 years
Richard play tests your guitar pre delivery to ensure it meets the specification
6 and 12 month check/reset
Online support most hours via chat (provided by Richard who has specialised in guitar consultancy for 21 years)
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To ensure anyone can benefit from this highly personalized service we subsidize the delivery costs from our pocket - not yours, resulting in the following delivery charges*
Any delivery to Western Europe £15.
Eastern Europe £25
Every guitar is packed personally by Richard. We purchase especially strengthened outer cartons and pack each guitar in a way that guarantees the guitar will come out the box as it went in - perfect.
If you bought your guitar from an alternate source it would cost you at least £50 to have it play to the standard that we set our guitars AS standard.
Why would you want to buy from a faceless online store if you can buy from someone who values every customer and their personal needs?
I do hope we can help you further as we provide the service you wish you could find locally!