Every time I pick up a copy of Guitarist magazine it sends shivers down my spine. Shivers of absolute dred and anxiety caused by the close contact with the World of Marketing, hype and journalism so paper thin in its depth and substance that if it were a piece of metaphoric paper it would be the equivilent of the glossy see through toilet paper that used to make your bottom sore at primary school - remember the stuff?
So whats in store for lucky readers this month? Oh yes... of course... a Fender guitar... oh not just one but 2 and what a surprise a Gibson too! What lucky boys and girls we are!
I tried to read the content with a view to being as balanced and level headed as possible yet it only took seconds before I just had to put the magazine down or I would have been carried away by Security (torching Guitarist magazine with the nearest cigarette lighter I am sure would break all health and safety rules besides endangering the lives of thousands of innocent shoppers).
What is deeply upsetting is how tragically easy it is for us as Guitarists to be fooled into believing we/you are being offered choice by such magazines that will bring you review after review of what is basically the same guitar reincarnated month after month, year after year.
What I find resentfull is that I know how hard brands try to get into the magazine but of course its ALL about sales. Sales of the magazine. What sells the magazine is the F and G word along with a handful of others. So its all YOUR fault!!! lol
So whilst you guys keep buying into the BS we all have to live with the fact that magazines such as Guitarisy will be monopolised by a handful of brands and you will have to read editorial that is at best "totally biased" and at worst, worthy of wiping a certain part of your body on.
Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE
01789 26 33 33
Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE. Tel: 01789 263333
We welcome players from all over the World to consult with Richard directly via live help, allowing Richard to help you find the right guitar and ensure it is set up to your personal playing specification.
For FREE we provide...
fanatical quality control
personalised setup service by our highly experienced guitar tech who has worked with Richard for over 15 years
Richard play tests your guitar pre delivery to ensure it meets the specification
6 and 12 month check/reset
Online support most hours via chat (provided by Richard who has specialised in guitar consultancy for 21 years)
Click here for more details
To ensure anyone can benefit from this highly personalized service we subsidize the delivery costs from our pocket - not yours, resulting in the following delivery charges*
Any delivery to Western Europe £15.
Eastern Europe £25
Every guitar is packed personally by Richard. We purchase especially strengthened outer cartons and pack each guitar in a way that guarantees the guitar will come out the box as it went in - perfect.
If you bought your guitar from an alternate source it would cost you at least £50 to have it play to the standard that we set our guitars AS standard.
Why would you want to buy from a faceless online store if you can buy from someone who values every customer and their personal needs?
I do hope we can help you further as we provide the service you wish you could find locally!