The great news is that 2011 saw overall turnover rising by over 20% on the previous year. This is a fantastic sign in a shrinking economy of course. A focal point for me has been our quality used guitars, each one as you may know is setup to perfection, with the end users specific playing requirements in mind - a truly bespoke service.
So whilst I am really proud of the growth in the business as a whole and the expansion of my quality used guitars service, this all requires one specific resource - guitar technical services. IE The guitar workshop!
I know my customers are happy to wait a few days for their guitar to make its way through the workshop and I know how much they appreciate the final result - however, I have noticed more and more often that a specific guitar that I want to promote cannot be photographed yet because I want to show it in its full glory POST setup, not how it has arrived in! When the workshop is so fully allocated to sales and private customers misc. jobs then my own guitars for promotion have to wait.
Sooo..... I have to balance the benefits of having an active workshop with the negatives of the potential business that could be generated if I could get my used guitars for sale listed all the more quickly! Tricky!
Another outcome which I REALLY do not want to occur is to have a showroom with a growing number of guitars that LOOK second hand. I take great pride in the fact that if you come to my showroom you would never know the difference between a used and a new guitar - its a wonderful sight to see when you tell someone "oh yes, thats £200 off retail price because it is in fact used!" . "WHAT! - REALLY?!" is the normal response!! On a personal level this aspect of my business is incredibly important - the difference factor!
So I hope this all giving you a sense of why I have decided to make the following decision...
Workshop Services Now Offered
Full Setup including strings (£55)
String Change including pre-tensioning (£15 + Strings)
Pickup Replacement (£20 then £10 each subsequent pickup)
Other work carried out at my discretion dependent on resources available.
There are two technicians who I know of:
Both of whom provide guitar repair services who can help I am sure.
My focus is of course to provide a dedicated & truly bespoke World Wide specialist service in the provision of the finest playing guitars and so anyone who wishes to purchase a guitar from me will appreciate the need to focus on this area of my business, rather than building the workshop services side which I fear could become a distraction from my my own personal objectives.
Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE
01789 26 33 33
Richards Guitars, 5 Tiddington Road, Stratford Upon Avon, Warwickshire, CV37 7AE. Tel: 01789 263333
We welcome players from all over the World to consult with Richard directly via live help, allowing Richard to help you find the right guitar and ensure it is set up to your personal playing specification.
For FREE we provide...
fanatical quality control
personalised setup service by our highly experienced guitar tech who has worked with Richard for over 15 years
Richard play tests your guitar pre delivery to ensure it meets the specification
6 and 12 month check/reset
Online support most hours via chat (provided by Richard who has specialised in guitar consultancy for 21 years)
Click here for more details
To ensure anyone can benefit from this highly personalized service we subsidize the delivery costs from our pocket - not yours, resulting in the following delivery charges*
Any delivery to Western Europe £15.
Eastern Europe £25
Every guitar is packed personally by Richard. We purchase especially strengthened outer cartons and pack each guitar in a way that guarantees the guitar will come out the box as it went in - perfect.
If you bought your guitar from an alternate source it would cost you at least £50 to have it play to the standard that we set our guitars AS standard.
Why would you want to buy from a faceless online store if you can buy from someone who values every customer and their personal needs?
I do hope we can help you further as we provide the service you wish you could find locally!