October 24, 2015

electricguitars › Vintage ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Vintage Guitars available again after several years of abstinence


Whilst it could be seen as a U turn, it definitely isn't in my eyes so let me explain why I think its important to give Vintage guitars another go after several years of staying clear of them.

The last words spoken to me before closing my account on Vintage guitars was "If we checked yours Richard, we would have to check all of them".

That was all I needed to hear to verify there was no way I could continue trying to provide excellence in a market that was dominated by cost cutting.

To understand what has changed it is important to understand the mentality of the guitar industry.  If you provide extra discounts to the masses - they will give it ALL away.  The industry is dominated by faceless online stores with nothing more to offer than a price that is better than the next guy.  This is where the destruction of a brand begins if you allow it and this is without question what happened to Vintage.  There were big discounts available and artificially inflated retails - adding to that the quality issues and lack of support and it was just too much for me to bother with.

So whats changed?  Two very important things...

1.  Discounting structure has changed.  Now, you only get the "standard" margin IF you are a main dealer - rather than getting the standard margin PLUS the extra ££s (which were all just given away anyway by desperate retailers selling on price).  As a result the retail price is more realistic at retail and there is much less "OTT discounting" going on as a result because there just isn't the margin to be given away.

2.  I had a good chat with the distributors new guitar tech who sounded very proud of his involvement and he reassured me that they do now check the guitars and to check mine would be no problem (wow - fantastic!).  Of course I do not expect the level of work we do but just the safety not a pre delivery inspection is re-assuring if they know we won't accept a certain grade (plenty of others will  so its no problem to them).


So - a more stable pricing system and better attention to quality control pre delivery and I am hoping I may be able to help a few more of the guys on more limited budgets WITHOUT compromising my quality control and personal ethos.

Vintage guitars are truly brilliant value and I have never doubted it but the way the product has been sold historically has made it impossible for a true specialist to warrant selling them.

Hopefully that has all changed.  Of course you won't find my prices to be the cheapest but you will get a £55 set up free of charge, 6 and 12 month free follow up checks/resets and me available all hours to chat to if you have any problem or just need advice and direction.

Oh yes - and I personally play test every guitar that leaves the door!