November 28, 2009

Hot Off The Press › repair › Richards Guitar Workshop › setups › workshop ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

£100 of "Workshop Time" On Every Guitar Sold

guitar_repair_2I read recently on a guitar techs blog that you get "nothing for nothing" in todays World - and in this instance he was indeed talking about "freebie" setups on guitars when sold.

I couldn't help feeling a little like this was a sideways jab at my service?

This chap should really spend a day in my store as I would hate to be tainted with such generalisations!

Not only is every guitar sold meticulously set up, but every guitar sold is also an advert for the quality of workmanship you can expect to receive if you bring your own guitar in for a setup too.  The last thing I would do is cut corners on my promotional "tool".

The setup is only ONE aspect of the service.  It all starts with the initial quality control where upon I and the technicians decide whether the guitar meets the level of quality we would expect at the price.  This is not just geometric issues but cosmetic too.  If its got a flame top, does the flame show well enough?  If it has a burst finish, does it burst correctly?  Cracks, dimples and over buffed tops are all a no no.  They get returned and sold through another retailer or online store.

I rely on every customer being overjoyed with their new guitar and it is this word of mouth promotion of my service ethic that has ensured I remain busy week in week out, helping customers with their guitar needs.

My integrity on every sale has to be absolute.   Belief in my service is what drives me and the person who I am trying to keep happy - is me.  I could not live with the fact a guitar left my premises below my own personal expectation.

The setup value alone is worth £55 but it doesn't stop there.

If you buy a guitar from me you can then bring it back in 6 and 12 months time to have it checked over and we will make any further adjustments that may be necessary.  Guitars do take time to settle once set up and small adjustments are common in the 6 month checks.  As well as checking the instrument, we give the guitar a bit of a spruce up and bring it back to its former glory.   In terms of time spent on your guitar, each maintanence visit is worth £25 of workshop time.  I know, because I have to pay the techs to work on the guitars!!  I don't resent a penny though and am deeply proud of the service I offer.

So the next time a tech says to you "You get nothing for nothing in this life", remember Richards Guitars and remind him of the service I offer.