January 08, 2010

Cort › Cort EVL Z4 › Cort EVL Z44 › Cort Guitars › Cort T34 Bass › Hot Off The Press ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

My Passion Endorse Cort Guitars

Market savvy metal band scooped up for artist deal.

After grabbing a host of awards, including the top three slot in Kerrang magazine’s Best of 08 awards and winning the Best Newcomer 09 in Rock Sound magazine, My Passion has also seen albums charting, constant touring and the launch of a merchandising brand, My Passion Fashion, taking the band to a new level.

These four young men with their rebellious electronic induced, metallic punk sound,
Make up one of the UK’s hardest working bands on the circuit, building up a massive fan base from constant touring and a host of summer festivals during 2009, including T In The Park and the Liverpool Sound City event.

Little wonder then that Cort, the world’s biggest manufacture of guitars, offered the band an endorsement deal. “We recognised the talent within this band straight away and are more than happy to see them perform with Cort guitars,” said director of Cort’s HC Distribution, Ian Collins.

“We are in the process of writing our second album and all the guitar parts are being written on various Cort models, including the T34 bass and EVL Z4 and Z44 solid-bodied six string electric guitars,” said My Passion’s John Be (pictured).

“The tone from the high output, active EMG HH and HZ pickups is perfect for the sound we are trying to create. When making a bone shattering riff, nothing else comes close.

“The Z44 is probably the favourite of my Cort collection, the way the neck sits in your hand puts you at ease from the first time you pick one up. It helps the flow of a riff better than any guitar I have played in a long time. I’ve played Cort guitars for at least 300 shows and I’ve never had a problem, so of course, I'm going to be wielding them as my axes on the forthcoming Kerrang tour.”

With the diary stuffed with promotion, tour dates and new albums, My Passion is on track to become one of the biggest UK bands in 2010.

For more information: Visit the My Passion myspace page.