June 13, 2010

Cort › Cort Guitars ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

New Service! Save 25% on Cort RRP

As you may know, I offer what I believe to be the most diligent quality control in the UK and probably all of Europe.  Regrettably it is a well known fact that not all online suppliers are as scrupulous and buy in "seconds" in order to discount heavily on the retail price.

In order to highlight the dangers of buying "blind" from online stores who literally shift boxes with no attention to quality, let alone setting up the guitars I am now offering my new service, starting with my most popular line - Cort.

Rather than hiding quality control issues I want to proudly promote them!

It has become clear to me that many of the guitars we reject are rarely unplayable or beyond repair and sometimes just they can be slightly cosmetically imperfect.  These guitars could and really should find a home, enabling someone who could not otherwise afford the guitar to do so armed with all the facts about why the guitar was rejected initially.

Generally speaking if you see prices online that look disproportionately cheap, you really do need to question why this would be the case.  In my case I answer the question for you in advance - and the prices are available in store too!

Also, from time to time, guitars are discontinued to be replaced by the current model.  Again, I would not want to sell the guitar at full price but to the end user, this is an ideal opportunity to get a guitar at a fantastic price!


I plan to put all the slight seconds, end of line and clearance models together in store - all with a blanket price of 25% OFF retail!! One basic example is only this week I have rejected a G260 OPN.  Even when showing it to customers in store they cannot undertstand why its been rejected!!  But I DO - thats the difference!  RRP £369, clearance price £275!

This new service should provide a really exciting new tear of service for players looking for special deals or second hand guitars - and will be ongoing of course as we quality control the guitars being set up for my regular customers.

When I have sorted out the displays, priced up all the guitars and generally got settled in at the new shop (5 Tiddington Road, Stratford Upon Avon) I will then get photos sorted out and display all this online for you too.

In the mean time feel free to email me or call me on 01789 26 33 33 for details on my clearance guitars.