November 25, 2010

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Live Help = I Am Human!

In all the years I have been providing my live help facility (which must be over 10 years now?) I have been pleasantly surprised by how few people abuse the system.  You would think I would have crack pots every minute wasting my time but nope, 99.9% of enquiriers are genuine...

However! (There had to be a but!)....

The one thing that winds me up are the people that presume that because they cannot see my eyes, they presume that some how the answers are provided by some mechanoid, provided to give comprehensive replies on guitar related questions.  I know they must consider me a robot as there would be no other excuse for not providing a quick "thank you" or even "goodbye" following receipt of the advice I have provided!  Just the cold "ping" of them leaving the site with their pockets full of free information provided by their mechanoid assistant Richard!

Tonight was another one of those nights...

I wont bore you with the extended story but basically this evening I received an enquiry and as always  I wrote a whole screen of advice and direction and concluded that if the customer wanted any guitars that were currently not in stock I could make sure they would be available for next weeks potential visit.

The next moment.... "ping!" ...... gone....

Ooops?  Have I offended him?  Nope, we just have a classic case of "richardsarobotitise" - that rare disease that effects a small minority who presume anyone giving advice at 9pm in the evening via a website must be a robot.

So... I go back to getting the kids to bed....

10 minutes later - he's back? Putting the kids to bed back on hold....  His opening request makes no mention to cutting me off without a thank you or goodbye but is now demanding the very best deal on a guitar he wants to part exchange (not even a hello, its me again but my computer shows me who it is - so I know!).

Being too proud for my own good and a stickler for good old fashioned MANNERS I responded by telling the customer if he hasn't got the time to thank someone for the amount of advice I had just provided in the last communication I wouldn't be intersted in doing business with him - and closed the communication.

10 minutes later I received an email from the customer with comments about me, the accuracy of which were variable but the bottom line is it proved to me that I really didn't want to be doing business with someone who can't even spell GIMP (I dont think its spelt with a y?)

So in summary I ask only a couple of things for anyone visiting on live help.

1.  Hello

2.  Goodbye/Thank you and if you are feeling really appreciative - both!

Not too much to ask? 

 Not for most of you thank god...... well..... thank YOU.