September 24, 2013


Thinking Before I Speak ›

Richard has been playing guitar since the age of 8, educated at the Guitar Institute in London and specializing in online consultation and World Wide deliveries for 21 years - Each and every one hand finished bespoke to the customers requirement.

Richards reputation for first class playing instruments and dedicated service goes before him - with customers in most Countries around the World.  In the past 3 years alone Richard has accrued over 1000 testimonials from customers all around the World.  Every single customer dealt with personally by Richard.
Richard only sells guitars he truly believes in - each brand being an Industry benchmark in their price or genre - a view built on 21 years research.
Richard is available most hours for consultation which is provided in a personal but comprehensive and professional manner via the live chat facility.

Specialist guitar advice for 21 years

I (Richard) have been providing specialist advice for 21 years. My previous business Regent Guitars ran from 1995 to 2008, starting with just 6 guitars and closed selling 8-10 guitars a day with a turnover well in excess of £1,500,000.

So why did it close?

In 2008 I closed Regent Guitars and opened Richards Guitars with a desire to get back to ONLY selling guitars I love, that I have a true passion for – which should also mean a volume that I could handle personally from beginning to end – like my previous business USED to be!  To this day the only person I have to rely on is my wife Teresa who liases with all my customers during the order process and I am more worried about letting her down than vice versa - behind every good man as they say!

Regent Guitars had left me disillusioned and “too close” to the reality of how most guitars are sold. I didn’t want to be part of the marketing “machines”. It just wasn’t me and I believe anyone who is truly passionate about guitars and in my industry will know exactly what I mean.   It seems 90% of my industry is hype - so I try and focus on the 10% I truly believe in.

My reputation now spans Locally, Nationally and Internationally with customers from Stratford Upon Avon  to Singapore.

I specialize in a select range of guitar brands—Brands which I believe represent something unique in the market be it value, quality, tonal range or shear beauty.

You may not realise you can buy all solid wood hand made acoustic guitars from as little has £500, even a superb quality electric guitar hand made in the UK from £600!  If you chat to me I will tell you how to avoid the mass produced, over hyped brands and focus your attention to stunning beauty!

Guitars sold on personal passion, not marketing hype

Heard of Eastman, Furch,  Faith, Gordon Smith or Godin?  If you haven’t then you need to have a chat with me before you spend your hard earnt cash on your next guitar.

I am aware that many people do not buy for “quality only” but for image and prestige. If you want a Fender, Ibanez, Shecter, Gibson, Jackson etc. then you are talking to the wrong man entirely (although I do specialize in used examples which will play better than new and won’t lose value on resale) – you can find these products hung on a hundred guitar shop walls around the UK but for me personally they just don't excite me and conversely represent well marketed, over hyped mediocrity.

Just remember when you are talking to the next salesman that he probably cares not for you, but for his employer. His job is to sell you what is hung on the wall – not to ensure you get the very best guitar available in the market.

Want to know about guitars with heart and soul? I am your man. From a quality starter guitar through to World Class hand made guitars.   With honesty and integrity central to my philosophy in life and business I assure you that you are in safe hands and I will guide you based on your needs and requirements. If I can’t help I will tell you and point you to “a man that can”.

Try guitars in a welcoming environment..

I try and make your stay at Richards as enjoyable as possible, which may include boring you to death about the guitars available, their history/pedigree etc. or it may just be you want to spend some time on your own trying out the guitars available. Either way you should find the shop welcoming and totally un-intimidating.

Read: Richards History - From Birth To Now!

Thinking Before I Speak

Recently I watched a wonderful 30 minute lecture/discussion with a Buddhist Monk - It really was fascinating.

One of the things I will never forget was his discussion on the benefit of "thinking before we speak".  I think I am right in saying that Buddhism really is about love and very much anti "anger/hatred/confrontation" and one aspect of the discussion led to a technique in ensuring you do not react in a hostile manner to any form of abuse.

This immediately hit home.  Recently I have been the victim of abuse.  A specific online "consumer website" enables private anonymous posters to say what they like about businesses - well now I have been targeted and over the past few months I have been getting angrier.... and angrier.... and angrier with these posts to the point I have been getting tied up in replying, ranting and basically humiliating myself.  On reflection, I have reviewed my posts and yep.... I do come across as one spanner short of a toolkit (is that the phrase?).

Even more recently (in the past few days) I have received a plethora of hate emails some of which have been incredibly hurtful, upsetting - to the point you find it hard to understand how they can write such stuff to another human being... all because I set up a new forum (a positive development for the community I thought!) and current subscribers all began receiving "site notifications" which they wouldn't have expected to receive - especially if they haven't used the forum for the past 7 years!!!!!!!  (OK - In hindsight I wish I had the technical knowledge to have avoided this!!)

But the bottom line is - it was an error of judgement - no more - no less.  Did that warrant the abuse I received?  No doubt I will be branded by many as a "spammer" but ultimately I know it was as I say - an error of judgement by a technically illiterate guitarist.

Soooo..... where am I going with all this?  Back to the buddhist!

He said "Wouldn't it be nice if you had a time machine.  A time machine that could take you to the future for you to witness the events that unfold following your actions.  You could view them and decide whether indeed your actions were for the better.  If not, you could turn back time and do the right thing".

But as he quite rightly and fairly obviously pointed out - we don't have a time machine.  In fact, we only have current time and split seconds at that - to decide on our action (or reaction) and whether it will be for better or for worse.  Sometimes, without the time machine we won't make the right decision.

It is SO difficult for me personally to be so wise in the face of abuse but I will remember the monks wise words. 

Nobody can make you angry.  Only YOU can make yourself angry by reacting "possibly" unwisely in the face of abuse.  Everyone has a choice in life - we can all get angry or we can try and accept we are all different and people make mistakes.  We cannot all be perfect all the time.  We will make the wrong decisions and there will probably always be someone there to witness it - to remind you and at worst to abuse you!  The most powerful response I believe is acceptance of their actions.  Once you have accepted their action - no reaction is required.

You just move on to the next thought....  Hmmm... well I will give it a go anyway.

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