Richards Guitars Of Stratford Upon Avon

Every Guitar Demonstrably A Benchmark

Uniquely - Every brand you see is personally selected by Richard on the basis that it is a benchmark in the industry -and represents the finest guitar at the price point. . Truly recommended based on 30 years research with thousands of customer testimonials to back up the recommendations.

After years of specialisation, we are the UKs leading specialist in all of the brands we dedicate our time to - so if you need help - you could not be in safer hands

For 30 years I have been using the internet to help raise awareness of wonderful guitar finds - and live chat has been integral to that service since the day of its conception!

I love helping my customers whenever and wherever possible. I feel blessed to have been given the opportunity to do something I truly love - and motivated only by the happiness of our customers.

I am often chatting with customers at all hours of the night - Never apologize for interrupting me - you are most likely getting me out of doing the dishes!

Continuity In Our Recommendations

How many websites do you visit where one week they are promoting one guitar and the next, its another? A constant re-invention of recommended lines based on the deal of the week and which brand has the biggest carrot for the dealer.

That NEVER happens here.

There is reason - and often a story - behind every single brand we sell and we will only ever show you guitars that are specifically relevant to you - based on your personal needs and requirements and the guitars we show you are being shown because they ARE THE BEST - and no other reason.

Whether you speak with Jake, Jon or myself, you will be warmly welcomed, always supported and never sold to.

Honesty & Transparency

In the guitar industry, highlighting the anxst of my earlier years (where I realised fairly rapidly so much of the industry is "smoke and mirrors") - well.... It doesn't buy you many friends!

It does however, build a level of trust and respect from customers with whom you have introduced to World Class benchmark instruments - whilst saving them a small fortune in many cases!

There is always an exciting story developing and if you join my mailing list I can keep you posted on all the exciting developments - like Valiant for example! Hand made in Ukraine, producing World Class boutique rock guitars with almost as much mojo as Hendrix at Woodstock!!!