Article: Gordon-Smith Guitars Are Back!

May 17, 2015Gordon-Smith

Gordon-Smith Guitars Are Back!

Wow wow wow.

My dreams have been answered!

Gordon-Smith guitars have been taken over so I can hopefully continue to enjoy my passion for this wonderful British Guitar company.

I know it sounds terrible to say it but a slap dash attitude toward quality had become endemic within GS Guitars in the latter years leading to a decision even I could not believe I was being forced to make - to drop one of my most cherished guitar brands.

Whilst John was at the helm it was clear there was no future for me endorsing the unforgivable "what they don't know doesn't hurt" mentality - I would go as far to say he had lost respect for the people who supported the line. UK Guitarists have continued to support GS guitars and I believe his followers deserved more.

I will never forget my first memory of Gordon-Smith 20 years ago. It was one of the first guitars that was brought in to my shop for part exchange. It only had one pickup but it just felt so great. The brass nut caught my eye - then I realised it had a coil tap. I plugged it in and my god it sang! I never did sell it on - instead I gave it to my Dad who has it to this day. From that moment I was hooked.

It was a painful time watching quality slip - maybe John had his eye on retirement - who knows but lets just focus on the positive - GS has a fresh start from here.

Auden Guitars who have taken over the brand name and the original tooling to continue producing Gordon-Smith guitars in the way they have always been made but with the added attention to detail that differentiates from "home made" to "hand made".

I cannot tell you how excited I am.

In the next couple of weeks I have arranged to visit Doug at Auden Guitars to look at Gordon-Smiths new home where I will see GS Guitars being made but also see them finishing off the Auden Acoustic Guitars - which will be interesting in its own right.

I am now able to take orders for Gordon-Smith guitars and I can promise you faithfully not one aspect of a Gordon-Smith guitar I sell will have originated in Manchester - based on my own experiences I want every aspect of my Gordon-Smith guitars to be under the trusted hand of Doug in Northampton.

As I get news and developments I will keep you posted so do stay in touch.

Written by Richard Cholerton

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For me - there is no difference between "personal" and "business" life - It is all "my life". Interconnected and therefore highly personal. Every guitar I sell (EVERY) is one I can tell you the backstory - about the people who make them - the ethos of the brand and how they align with my own - they are a genuine personal recommendations based on 28 years in the industry.

With the industry dominated by marketing, hype, and "blinkered" brand loyalty - retailers focus on what they get asked for - with little effort in raising awareness of guitars that are better than the one you asked about. This leads to a lot of poor buying decisions!

Here is a quick introduction to the brands I often refer to as "my babies" but really you could simply refer to them as "benchmarks". Check the prices - check the specs - check the quality and back story - and find me a brand that does it better - or even close. The fact is you cant buy a bad guitar from Richards Guitars - you will only find the best - set up to your personal requirements.

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Why bother have a phone number

Rang numerous times, no one answers, tried to purchase Furch Red Deluxe twice and not in stock but on the wedsiteand still waiting for notification of availability,

Do you think it would be possible for me to discuss the issues you have had?

I really do feel an explanation would put your mind at ease and help us help you.

I will try and convey my sincerity as follows:

I introduced the brand to the UK market over 20 years ago
I am the UKs largest dealer and have been for 20 years
I know the products like the back of my hand - every single one set up to perfection to your requirements
I personally spend hours and hours revising, calculating, forecasting stock to try and ensure the very best balance of models in stock at all times, ensuring all my favorite models are either in stock or about to arrive shortly.
I currently have 67 models in stock in the building
I have 30 guitars allocated in stock at Furch
I work tirelessly to provide the very best personalised service - as a dedicated specialist.
I employ just 2 other people in sales to answer calls - it is a workshop environment and we are incredibly personal in our service.

Sadly - this means that sometimes - especially if someone is off sick - we may be stretched to reply to every phone call in real time but we always have an answer phone and we always return calls.

Life is a balance - we try our best - its not always going to be a perfect scenario but its how our customers treat us - and how we treat them in response - that ultimately ends up with the majority being overwelmingly happy.

I never take any sale for granted and I also ensure my success helps incredibly positive projects - which may or may not be of interest - so I wont bore you with that side!

I would love to help you further

Richard

A well made ,great sounding and high quality guitar

Sometimes buying a guitar online can be a disappointment ( I've been there on a few occasions) but not this time. The guitar is everything I expected and more . Even better , my guitar teacher was most impressed. A great sounding guitar. It came with a set of 12's but I changed them to 10's as they suit me better. Nice low action . Sustain was better than my Taylor 324e . All said and done a good purchase and was recommend Richards Guitars! Case was great too!
SPA a great sounding pick-up .

One of the best purchases I have ever made. I was helped from start to finish helping me choose the right guitar then setting up and delivering. The guitar made me a beginner sound good. Thanks

Dream Guitar and a Well Deserved 5 Stars.

Just picked up my beautiful new Kremona Sofia ST-C classical guitar from Richards Guitars in Stratford upon Avon.

What a sensational instrument!

Great build quality and materials, and a sublime sound. I can’t believe how these instruments can be sold for such a competitive price. It plays beautifully after being set up by Richard’s team.

A personal thank you to Jon for his advice, guidance and sharing is detailed product knowledge.

A happy customer and a great purchasing experience.

Very good guitar

Son très rond, bon sustain, j’adore, ma meilleure OM

First Class In Every Respect.

I sought advice about purchasing a guitar of excellent quality at a reasonable price for my daughter to learn on.
Jon and Jake are trusted advisers in all matters of guitar. They guided me through options with patience and sagacity but without any pressure. This took time as I wanted to get it right.
I chose this Eastman PCH model.
I chose to have it delivered for convenience sake and at an extremely low price.
The guitar arrive safe and sound, and set up to absolute perfection.
It is a beautiful guitar. Way beyond my high expectations.
The set up makes a huge difference and the quality control at RGuitars is very stringent.
A wonderful experience from start to finish.
RGuitars are themselves first class and the Eastman will make my daughters first class joyous!
Thank you.

What an absolute stunner!

Eastman's Juliet felt "right" from the moment I picked it up. It arrived perfectly set up from Richards Guitars - and still in tune(!) despite changes of temperature and being bounced around by the courier. It's just about my ideal electric guitar - so comfortable and accurate to play, with beautifully articulate pickups and a very stable Bigsby to add subtle shimmers. It has a totally unique vibe all of its own which I really like, and yet it feels like a guitar that I've played for years and is a trusted go-to instrument.

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I wanted this guitar for 18 months before I ordered it. It’s not super-expensive but getting it to Australia really jacks up the cost. It was absolutely worth it though! I’ve already recorded my new single with the guitar. It’s great!

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Puts a smile on my face!

My second guitar from Richards Guitars and I couldn’t be more delighted. I wanted a good quality guitar for everyday gigging. My trusty Yamaha APX500iiEW is a great workhorse but lacked the tone I wanted.
My Auden Chester Neo 45 is too good to be used on the road. The LAG T70 ACE fitted the bill perfectly. The clarity and brightness of sound from the spruce top is just what I wanted at an affordable price. The staff at Richards Guitars know their stuff and never try to “up-sell” they just want you to get the guitar that is perfect for your needs and budget. Many thanks to Jon and Jake.

Gordon-Smith Guitars Are Back!

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