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Article: My customer map! Thanks To My New Software!

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My customer map! Thanks To My New Software!

 Just a bit of fun really but this makes me so proud.  I returned to work on 4th January and this map shows every customer who has trusted in my service for a guitar up to 24th - so thats nearly 3 weeks.

The map is a feature of my new contact management software that will keep me in touch with every customer over the years to come.

These aren't orders for strings, accessories or bits and bobs - I don't sell any accessories.  Each one of the markers symbolizes a guitar that was quality controlled, setup to the customers requirements and then packed by myself to be delivered to a happy home!

It really excites me to see how many guitarists from Western Europe are getting to hear of me along with my new friends in Hong Kong and Mauritius!

Thank you to every one of the "markers" on this map - I never take a single sale for granted so thank you for trusting in me.

 

 

A closer look at European customers for the past 3 weeks...


and thank you to everyone in the UK who have either traveled to my showroom or used my personalized packing service to ensure their guitar reaches them in the same perfect condition as it left my showroom....


Written by Richard Cholerton

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Guitars You'd be crazy to Ignore...

For me - there is no difference between "personal" and "business" life - It is all "my life". Interconnected and therefore highly personal. Every guitar I sell (EVERY) is one I can tell you the backstory - about the people who make them - the ethos of the brand and how they align with my own - they are a genuine personal recommendations based on 28 years in the industry.

With the industry dominated by marketing, hype, and "blinkered" brand loyalty - retailers focus on what they get asked for - with little effort in raising awareness of guitars that are better than the one you asked about. This leads to a lot of poor buying decisions!

Here is a quick introduction to the brands I often refer to as "my babies" but really you could simply refer to them as "benchmarks". Check the prices - check the specs - check the quality and back story - and find me a brand that does it better - or even close. The fact is you cant buy a bad guitar from Richards Guitars - you will only find the best - set up to your personal requirements.

Art Meets Craft - Artisan - Unique

Hand Made In Slovakia

I have the honour and privilege to be Englands exclusive dealer for Dowina guitars. A completely unique approach to guitar building that blends passion, art and craft producing the most inspiring and wondrous acoustic guitars that represent so much more than the materials they are made from.

Dowina is more than just a guitar - its an experience that you will appreciate and remember for a lifetime.

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Detail - Clarity-Power-Resonance-Beauty

Furch Changed Everything...

I introduced Furch to to the UK over 20 years ago - with my good friend Keith Twine who has since retired.

At the time I was a leading supplier of brands such as Gibson, Martin & Taylor. Experiencing Furch guitars made me realize there is what you "know" and what you "should know". Just because you DON'T - doesn't mean it doesn't exist!

What does all this mean? Forget what you think you know and open your mind to the possibility that you can find better - and we will guarantee you an experience you will never forget - with help from Furch and my other personal finds from over the decades.

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Inspirational quality, tone & feel at a price you never thought would be possible.

A Benchmark British Brand

With an incredible Back story - A Truly Brtiish yet global brand utilising the shared skills of the Gordon Smith Team in England and a small boutique workshop in China - The result? Unbelievable quality that far surpasses that of recognised mass produced brands at the same price.

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Hand Made - Standard Setting - Affordable

We Were The First UK Dealer for Eastman Guitars...

....and continue to be their largest and most experienced dealer in the UK supplying Eastman guitars throughout Europe.

Originally known for their extraordinary quality, hand made arch tops - produced by violin makers - as their reputation spread they developed into the World of electric and acoustic guitar production which continue to be made by hand.

Eastman have now become a hugely dominant force in the Guitar World producing the "best in class" in any guitar genre they opt to focus on.

Nobody knows them better or can provide you a better experience.

Whether you decide on the showroom experience or buying online you could not be in safer hands.

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The Truly Great British Guitar Brand. Hand Made In England. Gordon Smith Guitars

The Truly Great British Electric Guitar Brand Since 1974

The Great British Electric Guitar Brand was born just 2 years after me!

I first became entwined with Gordon Smith in 1995 when I began selling guitars. My first experience was on receiving what I later learned to be a Gordon Smith Gypsy.

So powerful an impact that guitar had on me that I kept it and gave it to my Dad. Its the ONLY guitar in 28 years I havent parted with (well - My Dad has it and continues to enjoy it at 82).

The Gordon Smith Legacy rocketed to new heights when Doug Sparkes took over about 10 years ago - taking this great British Electric Guitar brand into new realms not just in terms of value but extreme quality too - making them not just a choice for people who want to support British Guitar Building but for people who want the finest electric guitars too.

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Quality - Versatility - Innovation

Canadas Finest

I have specialised in Godin guitars since 1995.

Godin have been solving problems for performing acoustic and electric guitar players for over 30 years, producing the most divine instruments which are stylish, of the highest quality whilst serving the practical needs of the modern performing professional

You could say Godin is the antithesis to Gibson! Godins reputation is built largely on the word of mouth of professionals and session musicians who need their instruments to be highly reliable and consistent night after night.

Get one in your hands, and you will soon understand their unique contribution to the evolution of the guitar.

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Perfection

Hand Made In Italy

I have to thank Stuart - Director of UK Distributor Selectron for thinking of me when he made a very special find in the guise of Luigi - A man building what can only be described as playable works of art. An extraordinary man - extraordinary guitars and I can only thank Luigi & Stuart for thinking of me as a perfect fit to help represent Luigis work in the UK.

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The most comprehensive collection of affordable electric guitars money can buy.

We will help you find The best playing - Affordable electric guitar

I have been promoting Vintage brand guitars since the day they were "born" some 20+ years ago! In this time they have just got better... and better... and better! Not just that but the range has just become EPIC. Something for everyone!!

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