Furch Masters Choice Electro Acoustic Guitars

My entire collection of guitars sold in my business is based on 30 years research in the trade. I began when I was 23 and I am now 53.

25 years ago I helped introduce Furch guitars to UK guitarists on the basis that I had never heard a better sounding guitar in my life.

At the time I was a main dealer for Taylor, Martin. Takamine, Yamaha. - and nothing came close to the unique tone of a Furch guitar (then known as Stonebridge)

I have in fact been dealing with Furch for longer than Petr (the now Director) as he was too young at the time and I would deal with his father!! :)

I introduced the brand into the UK 25 years ago

They have been my most highly recommended premium brand since the day I learned about them

We have sold more Furch guitars in this time by far, than any other UK dealer - as demonstrated by our reviews and testimonials

We do not just "sell them" - we are passionate enthusiasts who love what we recommend

Our pre sale service ensures we are here to help and advise on any aspect regarding Furch guitars

Our post sale service includes meticulous preparation of your guitar including quality control and personalized setup

We offer 6 and 12 month check and reset of your guitar if it can be returned in person for us to complete on your behalf - all included in the price.

I (Richard) am available personally - all hours by live chat on our website.

I would hope this qualifies me in every way as a most passionate and hard-working specialist in Furch guitars :) (well.... I say "hard-working" - I love every moment and I don't consider this "work" so, let's say "committed" :) )

We aim to have every single variant that I would wish a customer to experience, based on my 25 years recommending them and the feedback over that time from customers.

At any one time I would say this is roughly 50 different guitars, which without question, are by far the most popular models.

25 years dedicated to a brand I fell in love with the moment I laid hands on one.

My appreciation that no other dealer in the World knows them better than we do, and that experience will always help you find the best guitar for your money - that suits your personal playing requirements.

Our reputation & pre- and post-sale service are second to none in the industry

No other guitar dealer in the UK offers a genuine professional setup for free - which is standard on all Furch guitars we sell (as is a 6 and 12 month check and reset)

We have sold more Furch guitars to more customers around the World than any other independent, proprietary run guitar specialist in the World (IE we are NOT what I call a box shifter - We care passionately about every customer and how their Furch guitar is presented to them).

I (Richard), make myself available on live chat all hours of the day, backed up by Jon & Jake, both of whom receive overwhelmingly complimentary feedback -consistently (you will see their names mentioned in reviews).

I could literally go on - but I hope these reasons alone would give you the peace of mind that you are in the safest possible hands when making a considerable investment in a guitar.

We provide our customers with a unique experience whether online and buying over a distance (providing service you wish you could find locally - a tag line I adopted many years ago) or when visiting us in person for our showroom experience which we are so proud to provide customers who travel far and wide to experience.

We are based centrally in the UK in Stratford Upon Avon, Warwickshire. We are situated opposite the train station so it couldn't be simpler for you if you arrive by train!

Prior to your visit, you would chat with us about your requirements which may be a specific guitar, or it may be something you are looking for in a guitar such as tone, volume or needing a specific size. Once we have a good sense of your needs we will confirm with you what you can expect to see on the day. This will normally include the "obvious choice" plus others that we feel could be worthy of trying - and of course, if you wish, we will put other recommendations from our other personally recommended ranges in the mix to ensure you really are on the right track.

When you visit, we will make sure you have complete privacy on the day. Naturally, we are there to help when you want us, and we are mindful your entire visit that you are our priority and are there for you whenever you do need to chat things through.

Our aim is for you to have a wonderful time and a positive long-lasting memory of your day

NEVER!

My philosophy works in the complete opposite direction to normal sales/retail mentality - I detest the word "sales" but naturally your purchase feeds my family, the guys who work with me and is fundamental to what we do - but the "sale" (can we just call it purchase?) comes from your decision when you feel so comfortable that it is an inevitable final stage - its the Eureka moment when you come to the end of your guitar seeking journey - NOT the moment when you are "SOLD" something.

Quick story... maybe over 20 years ago now - a customer said "ok - Sell it to me". I will never forget how uncomfortable I felt and could only answer honestly so I said...

" Please do not take this the wrong way. You've travelled 2 hours to be here. You have spent the past 2 hours enjoying the best of what I have - you can clearly play guitar and get the most out of it - and ive answered every question you have asked of me in the most honest manner. Pleae don't hate me, but if by this point you NEED me to sell you this guitar - its not the right one for you - so, you already know the answer without me saying a word "

In a nutshell, thats my philosophy and thats how you would be treated in our showroom or on the phone should you call us!

Never mix PASSION for sales pitch though as I think its fair to say we are all really passionate about what you will be experiencing or talking about on the phone. Every guitar is a recommendation due to the nature of what I select so please do excuse the passion!! However passionate we are about what every guitar represents - we fully appreciate the needs of each individual is exactly that - a personal, individual choice and unique to them - so we are always listening and evaluating your needs to hopefully find you that Eureka moment!!

Furch literally provide a "Rainbow" of series available, and of course we can guide you through them all no problem at all.

As a very quick starting point - Violet are the most affordable then going up in price you have Blue, then green, yellow, red with red being the most expensive.

Pioneer are the new mini guitars (which are truly mind-blowing in terms of volume and quality of tone for the size) and Vintage models are for anyone looking for more vintage style aesthetic and build design.

TALK TO US! My live chat is open all hours and the guys are available by phone on 01789 263333. We won't bite and will ony be excited to help :)

Customers all over the World have experienced and loved our service. We aim to break down any fear or barrier to you feeling comfortable buying from us - and we guarantee you will be so glad you did use our service when you have the guitar in your hand :).

We want your experience to be memorable - and all for the right reasons!

Feel free to browse thousands of customer testimionials from every corner of the map!

We provide a next day delivery service on many accessories and smaller items but guitars go through our meticulous quality control and personalized setup service and this process can take several days as it is a genuine workshop environment and a lengthy process (over an hour) on every guitar to ensure your guitar plays perfectly.

If speed of delivery is most important to you, this may sound crazy - but we really are not the best people to use. There are many "box shifters" as I call them - who will be more than happy to take your money and ship your "box" - but any player will tell you that a professional setup, personalized to your playing requirement is worth its weight in gold and makes all the difference to your long term pleasure playing the guitar. Giving you the best instrument, playing to its best - is our priority - and this is why the customers who do use our service - come back to us time and time again. Please read our testimonials for customer experiences

I will be 100% honest. (Don't hate me! This is all sincrely written!)

We used to advertise price matching, but it wasted a lot of time as often the people requesting price matching are not necessarily to so focused on the values we hold so highly (£225 of setup and post sale services just being one of those!) so I introduced a very easy to use button that enabled customers to link to where they had seen the discounted price so we could match the price - if it was easy and possible for us to do so.

We ran it for at least 18 month to 2 years and more often than not the customers would use it in a way that is not intended (like linking to one in blue - but they want a "red" one etc) which compounded my view that you can only do so much to help "everyone" and made very few people "happy". The reality was clear - For 99% of our visitors, our prices are incredibly competitive - our service is literally second to none and anyone who values that aspect of our service will know our prices are more than honest - more than fair - and are incredibly good value considering what we actually do and the added value we provide.

So these days I say to customers, " Could we match the price? Yes. Could the company whose price you want us to match the price provide you the service and value added that we do? (which is valued at £225) Absolutely not

My sincere advice is, if you dont want or need our service, and you have no personal desire to support a business that puts you first - then use an alternative supplier.

If you value old school dedication to your best interests - a specialist who will always be here to support you long term (and you have my word on that) - nobody would be more grateful for your support than me, my team, and family, all of whom rely on your belief in us.

My philosophy in life is to give twice back to anyone who provides me any opportunity - and I follow that philosophy when dealing with every customer who has invested in our service. Your order is an opportunity to prove to you that you made the right choice - and I would never want to let you down. If that means more to you than a random listing you found on Ebay (because you will always find one if you look hard enough!) - then we will be here for you!