Do Fender Make All Of Their Guitars?
Fender does not manufacture all of their guitars in-house; they use a combination of in-house production and outsourced manufacturing, depending on the model and series of the guitar. Here's a breakdown of how Fender guitars are made:
1. Made in the USA (American Series):
- The high-end American Professional, American Ultra, American Vintage, and American Performer series are made in Fender's factory in Corona, California. These guitars are known for their high-quality materials, craftsmanship, and attention to detail.
- Fender's Custom Shop is also based in California, where master builders create one-of-a-kind instruments and custom orders. These guitars are highly prized for their craftsmanship, unique features, and limited production runs.
2. Made in Mexico (Player Series and Vintera Series):
- Fender's mid-range guitars, including the Player, Vintera, and some Signature models, are manufactured at their factory in Ensenada, Mexico. These guitars offer a balance of quality and affordability and are often the choice for serious players who want good quality without the higher price tag of American-made models.
- The Mexican factory also produces some lower-cost Fender basses and amplifiers.
3. Made in Japan (Fender Japan Models):
- Fender has a separate line of guitars made in Japan, often referred to as Fender Japan or MIJ (Made in Japan). These guitars are manufactured by Fujigen and other Japanese factories under license from Fender. Japanese Fenders are known for their excellent build quality and unique models that are sometimes exclusive to the Japanese market.
- Fender Japan was established in the 1980s and became known for producing high-quality instruments, particularly during the era when American production faced quality control issues.
4. Made in Other Countries (Squier Series):
- The Squier brand, owned by Fender, produces entry-level and budget-friendly guitars and basses. Squier guitars are primarily manufactured in China, Indonesia, and India. These guitars are designed to be affordable and accessible for beginners and casual players.
- Factories like Cort and Samick in Indonesia are commonly used for the production of Squier models.
Summary:
Fender employs a multi-faceted manufacturing strategy:
- High-end and Custom Shop models are made in the USA.
- Mid-range models are made in Mexico.
- Specialty models and certain exclusives are made in Japan.
- Entry-level models under the Squier brand are made in China, Indonesia, and India.
This approach allows Fender to cater to a wide range of players with varying budgets and preferences. If you need more specific information on a particular Fender series or model, let me know!
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